Sabtu, 30 Mei 2009

Authority Sites On The Rise

. Sabtu, 30 Mei 2009
2 komentar

By Nelson Tan (c) 20

As Web 2.0 becomes less of just a buzzword and more of a reality, the types of sites webmasters need to publish will increasingly become more important. In other words, mini-sites are slowly dying and cookie-cutter article sites are on the way out as well. Web surfers will become more value-focused and web companies will become larger.

Over the next few years expect larger conglomerates to be buying up profitable websites in their chosen markets. Expect smaller sites to either be bought or driven out of business. My intention is not to scare you, but this outcome is inevitable.

Large businesses have always taken two approaches to their desired markets. They either buy their competition or they push them out of business. You want to be prepared when this trend begins on the Internet.

Being a webmaster and online marketer, you should be preparing for one of two scenarios. To position yourself for a buyout to a larger company or to become the larger company that dominates your chosen market.

Whichever route you choose is entirely up to you, but I would suggest that it would be in your best interest to begin focusing on authority sites. You can either start building them or turning your current sites into them. Whatever your approach may be, I assure you it will help you sleep better at night.

What Is The Definition Of An Authority Site?

A fairly comprehensible authority site definition was put forward by Jason Dowdell of Global Promoter. Jason defined it this way: "Authority sites are sites that have been linked to and referenced on other web sites covering the same subject matter and they also will have hundreds if not thousands of pages covering that subject matter and nearly every facet of it."

That definition is one man's opinion, albeit a good one, but let us go directly to the source. Many search engine optimization and search engine marketing experts believe Google has derived their primary algorithm from a document titled, "Hilltop: A Search Engine based on Expert Documents".

The PageRank formula as we know it today was derived from this paper, and the authors, Bharat and Mihaila, define an authority site in the text below:

"We believe a page is an authority on the query topic if and only if some of the best experts on the query topic point to it. Of course in practice some expert pages may be experts on a broader or related topic. If so, only a subset of the hyperlinks on the expert page may be relevant."

"In such cases the links being considered have to be carefully chosen to ensure that their qualifying text matches the query. By combining relevant out-links from many experts on the query topic we can find the pages that are most highly regarded by the community of pages related to the query topic. This is the basis of the high relevance that our algorithm delivers."

What we have reprinted above is the foundation of the PageRank system and the determination for deciding which sites will be authorities. I highly recommend you read and re-read the full document until you understand every aspect of it.

What Are the Components of an Authority Site?

Allow me to present you with a diagram ( that dissects your typical authority site. As you can tell from the diagram, a considerable number of components and systems must be in place for the authority site to function profitably and reap the benefits of the "Authority Site Formula".

The Authority Site Formula = Visitor Optimization (VO) + Content Optimization (CO) * Creative Marketing (CM)

A simple question must be asked. What do 99.9% of authority sites provide? In a sentence, an incredible amount of original content and a superb visitor experience. The search engines want you to succeed and they want you to generate revenue, but you have to play by their rules. In the future, focus your efforts on visitor optimization and content optimization instead of search engine optimization.

What Is The Anatomy Of An Authority Site? is the definition and was the original authority site. Their site has a generic domain name and hundreds of subdomains on different topics.

Your authority site should take the same approach, but not on such a general level. If you launch an authority site, it should be geared towards a well-defined and large market. After you launch the site and generate some traffic, you should create subdomains that cover specific areas inside that larger market.

For example, Diabetic-Resources.Com is not an active site; but if it were, then a typical authority site setup would be something like:

Using this approach, you are able to target your general market while generating more targeted traffĂ­c pertaining to related sub-markets.

As a rule of thumb, the index pages on your domains and subdomains should be more focused on content, but the article and commentary pages should be more focused on advertising. Just do not ever lose sight of the most important aspect of your site, which is visitor experience otherwise known as visitor optimization.

What Does It Take To Create An Authority Site?

You want to create a site that generates thousands of visitors a day mainly through the major search engines, and would ultimately be the one-stop source for information in that particular market.

Your site must employ 3 traits to become an authority site. Let's discuss all 3 necessary aspects:

Dynamic: You should have as many RSS feeds as you can muster to incorporate throughout your site. Your visitors need to be able to receive RSS feeds for any keyword, category or archive as well as create their own. One feed is no longer enough to satisfy your visitors.

Interactive: You should be engaging the minds of your visitors at all times using surveys, commenting and feedback. Make these features easy for your visitors and your site will grow exponentially. Why? Because they feel like you actually care about them. Interaction is a powerful tool and creates a sense of community on your site.

Consistent: You should post to your blog often, and you should always provide quality and original content. That doesn't mean you need to produce 800-word articles 3 times a week. Your goal should be to become a news master. You need to be an "authority" on the news happening in your niche.

If you follow the steps and guidelines listed above, then you will be on your way to being the owner of an authority site.

About The Author
Nelson Tan is the webmaster behind Internet Mastery Center.

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Making Money Online at Your Fingertips

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By : Internet Marketing Tips

Making money online is an opportunity that surpasses the traditional way of business, and that is a given fact. But making money online the fastest way is something that cannot be achieved overnight. It not only takes an extreme desire to succeed but also takes a lot of discipline and dedication to achieve and attain it.

The most popular and surefire way to earn big bucks through the World Wide Web is to be able to provide informational products or programs. It should be something that everybody wants and will be willing to pay for at all cost. The products could be software, an e-book, or a program that can make money online.

It is a given fact the most, if not all, online marketers sells information over the Information Highway. In actual fact, the majority of all the highly successful businesses online are selling information in any form they can provide. A very prominent person who does this is Mr. Bill Gates himself. He is one of the richest men in the world, and one of his business ventures is selling software, which is of course an informational product.

Informational products or programs are not limited to just giving information, they can also be information on how to make money online the fastest and surest way. The Web is full of products or programs that promise you one thing and that is to earn big-time. Some may say that it is hard to achieve that, who says it is not. Of course it is true, that anything with regards to making money should be treated as hard work, which is why it is so much more gratifying when someone succeeds in it. However, extreme care should be taken in choosing the right one, especially if it requires any fees in any form, because ideally your purpose is to earn and not to loose money.

Here are five reasons and benefits on why you should consider marketing informational products or programs online:

1. Very Low Investments: Compared to the traditional way of making money, a business done online requires very low investments. For instance, starting a traditional business such as a restaurant can cost you up to $250,000 or more, and that is just the cost of setting it up, you may still need contingency funds to ensure that you will have extra funds when things get rough the first few months. But with informational products or programs you can get things rolling, in just a few hours for less than $500 as your initial investment.

2. Inventory Cost? Who needs it? Since informational products or programs are compiled and or reproduced in electronic format, there is virtually no need for inventory storage, and it follows that you will not spend a dime on inventory cost. Nowadays informational products or programs are in a form of an e-book, software and applications. Basically, you do not have any inventory cost, except maybe to invest on some good application tools for it, but even that cost so little and sometimes it is provided. Try to compare that to the traditional restaurant business that will cost you thousands in fees for storage, labor and a lot more.

3. No Shipping Cost: Shipping costs should not be taken for granted especially in traditional businesses. Just think about the costs that you will spend on a returned order, customer refund, or even replacement of damaged product. Then again, in informational products or programs delivery is done electronically online, safely and instantly in real time.

4. Higher Re-selling Rights: Informational products or programs have high re-sell values, because for some the value of the information it contains is what's important. Production costs are immaterial with these products.

5. A 24/7 Business: This is, by far, the best advantage in this kind of online business, a business that runs on autopilot. From customer inquires, taking orders, to payment processing, and product download. A business that runs 24/7, while you do other things or spend time with you family. Now that is what I call a dream business made in heaven!

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